Creative Brief

Basic structure and wireframing for a visual system inspired by the community

We started the projects with a simple WordPress theme but after our first growth spurt and a successful crowdfunding campaign, we updated and refined our brand, created a biannual print magazine and built a custom WordPress site.

With over 65% mobile users, we strived to create an optimized mobile reading experience with clear typography.

Task

We were asked to work out a new structure and to provide the necessary designs.

Strategy

Brand Strategy, UX Strategy

Design

UI/UX Design, Art Direction

Client

UiCore

© 2024 · MuleKick  & The Right Ouei LLC

This is a staging environment

Jai Alai

Type: IPA

Brewery: Cigar City Brewing

ABV: 7.5%

IBU: 70

Taste Profile: Bold citrus and pine flavors with a touch of caramel sweetness, finishing with a satisfying bitterness.

Pint: 7.5
Taster: 2.75